The primary and the most pivotal defense against rodent attack. Rodrepel^TM triggers a fear response in rodents when it comes across the application.

Rodrepel^TM causes severe temporary distress to the mucous membrane of the animal in case of contact which could be accidental/ despite the fear mechanism.

Rodrepel^TM triggers an unpleasant reaction in case if the pest tries to gnaw away the application, ensuring that it won’t bite again.

After encountering the above mentioned emotions the animal instinctively perceives it with something it should stay away from and stores this information for future reference.

The fact that certain rodents are repelled is mimicked by other rodents as well. Thus the others too stay away from the applications.

The unpleasant experience is imprinted within the animal’s memory and passed on to its progeny. The next generation of evolved rodents and other social animals would therefore be effectively repelled, because they remember the bad experience and the message to stay-away is passed from generation to generation.